SPEAKER

Justin

Portaz

Principal

LLP Strategies

Justin Portaz is Principal at LLP Strategies, where he brings more than two decades of law firm experience to collaborate with law and professional services firms, their leaders, and teams to drive sustainable growth through authenticity, empowerment, and a relentless focus on the voice of the client. Justin partners with firms to navigate complexity and uncertainty, strengthen client trust and loyalty, and unlock growth opportunities. He is the former Chief Marketing and Business Development Officer at Jenner & Block LLP, a law firm with international reach and approximately 500 lawyers across seven offices in the United States and Europe. In this role, Justin oversaw all aspects of the firm’s business development, communications, branding, competitive intelligence and marketing operations. A trusted strategist and collaborative partner to firm lawyers and professionals, he worked closely with firm leaders to develop and execute important initiatives that identified and expanded business development opportunities, enhanced client satisfaction, and improved the firm’s market position and brand. A past president of the Los Angeles Chapter of the Legal Marketing Association, Justin provides the firm with his deep experience and leadership in all aspects of legal marketing. He delivers invaluable support on client relationship management, helps guide practice group and industry team strategies, facilitates the firm’s client team program and leads lawyer training on business development, practice management and other key areas. In addition to his work in the legal marketing industry, Justin previously served as a member of the Board of Directors of America SCORES LA, a non-profit organization serving more than 400 public school children in Los Angeles through a safe after-school program that delivers the unique combination of soccer, poetry and service learning. A cum laude graduate from Georgetown University’s McDonough School of Business with a degree in International Business and Marketing, Justin spent his first two years of university study in Madrid, Spain.