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PRICING / RATES / VALUE

In today's evolving legal market, rate resilience is being tested, pricing fatigue is mounting, and the fair-value gap is widening.

The legal marketplace today is under intensifying pressure: fee compression, heightened client demands for predictability, internal role friction, and evolving expectations are all reshaping how law firms deliver and capture value.

Gone are the days when pricing could be purely functional or reactive. Instead, pricing must become strategic, disciplined, and deeply aligned with client value, and internal incentive systems.

The Pricing Gap: Why Law Firms Are Leaving Money on the Table

LawVision's comprehensive research reveals three critical shortcomings preventing law firms from capturing their true value:

How Rates Follow Economic Cycles, And Where We Are Now

Legal rates don't exist in a vacuum—they follow predictable economic cycles. Understanding where we are in this cycle is critical for strategic pricing decisions heading into 2026.

This webinar will illustrate the cyclical nature of legal pricing, discuss where we are in the current economic cycle, provide the client's view on pricing and value, and explore key strategies as we enter fiscal 2026.

On December 10th, Mark Medice (LawVision), Aaron Boersma (Ford), and Peter Secor (Ropes & Gray) will be joined by firm leaders, strategists, and pricing practitioners for the 2026 Strategic Pricing Outlook

Join the discussion:

• Track how rates move with economic cycles and where we stand heading into FY2026
• Understand client perspectives on pricing, value, and predictability
• Apply the Knowing Your Value (KYV) framework at the matter level
• Align pricing with firm strategy, positioning, and profitability
• Bridge gaps around fairness, transparency, and predictability
• Overcome internal obstacles like ad-hoc pricing, weak feedback loops, and informal governance
• Explore collaborative pricing models and fee designs that build client trust
• See how analytics and AI reveal hidden value, improving consistency and outcomes for firms and clients
  

Key Discussions

Knowing Your

Value (KYV):   Client & Firm Perspectives

How are clients and firms defining, communicating, and measuring value, and how does fatigue complicate the picture?

 Core Challenges & Opportunities

in Engagement

What's hindering firms from acting on KYV, and how do you re-engage clients around value, service, and creativity?

Collaboration &

What Works

Can firms and clients collaborate effectively to develop creative pricing models that put KYV principles into action?

AI, Data & the 2026 Road Ahead

Will analytics and AI deepen understanding of value and enhance transparency?

Who Attends

The 2026 Strategic Pricing Outlook is designed for forward-thinking legal leaders and professionals who understand pricing as a strategic lever for growth, value alignment, and client trust.

• CFOs
• Finance Analysts
• Innovation Leaders
• Partners
• Pricing Strategists
• Financial Directors
• Strategic Pricing Analysts
• Revenue Ops Leadership
• Heads of Legal Technology
• Finance Managers
• Revenue Coordinators
• COOs
• Associates
• In-House Lawyers
• Managing Directors

Our Speaking Faculty

Mark Medice

Principal 

LawVision

Peter Secor

Director of Pricing Strategy
Ropes & Gray LLP

Aaron Boersma

Spend Innovation Lead, Policy Ops+

Ford Motor Company

Join the Discussion

Join us for 2026 Strategic Pricing Outlook - Be part of our focused, one-hour online briefing for law firm pricing, finance, and practice leaders. We'll share what clients are signaling for 2026, pressure-test your current pricing motions, and leave you with concrete actions to reset value conversations.

Join the discussion